I worked with Ron Visser on the Pearle Opticiëns account for eight years. Ron as the Creative Marketing Director at Euro RSCG and me as Commercial Director and later General Director of Pearle Opticiëns. Together we experienced the growth of this retail organisation, from 90 outlets to over 400 in the Benelux region.
I got to know Ron as someone who, literally, puts himself at the client’s disposal 24-hours-a-day, taking the client-supplier relationshihp way beyond the ‘billable hours’ level.
It was thanks to his creativity and development skills that many Pearle activities, both in a media and commercial context, were brought to a successful conclusion. He has the ability to compliment unbridled energy with a ‘there is no such thing as impossible’ mentality.
At Pearle he made it possible for many people to excel themselves. Ron’s character and personality can be sumarised in a few choice words: vigorous, no frills, extremely creative, always ready to help and exceptionally commercially minded. I have no hesitation in saying that Pearle would not have achieved the success that it has were it not for Ron Visser.
Pearle Opticiëns CEO, Kroymans Retail Group CEO, Moosz interim management, Eyewish opticians CEO, Grand Optical CEO