Ron is extremely creative and he possesses a degree of drive that I’ve never experienced before. He doesn’t just have good ideas; he brings them to life too, using whatever might be necessary to do so.
Together with Euro/RSCG, Ron has, for many years, orchestrated award-winning campaigns with the Pearle Opticians account. It’s mainly thanks to Ron’s efforts that an Effie, many Exprix awards and countless other prizes (over the whole world) have been received.
Furthermore, Ron is great to work with: pleasant, extremely attentive, and always game for a laugh and a raised glass. This combination of qualities means that Ron is very well liked, both internally and externally.
Maarten Verhoeven was CEO at Euro RSCG and now heads his own consultancy agency MVCM.