{"id":1822,"date":"2022-02-25T16:52:10","date_gmt":"2022-02-25T16:52:10","guid":{"rendered":"https:\/\/thehumancannonball.nl\/cases-2\/pearle-opticiens-sigth-and-insight\/"},"modified":"2022-03-17T18:14:00","modified_gmt":"2022-03-17T18:14:00","slug":"pearle-opticiens-sigth-and-insight","status":"publish","type":"page","link":"https:\/\/thehumancannonball.nl\/en\/cases\/pearle-opticiens-sigth-and-insight\/","title":{"rendered":"Pearle Opticiens, sigth and insight"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.14.7″ background_color=”#000000″ custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|desktop” admin_label=”PEARLE” _builder_version=”4.14.8″ background_color=”#cccb9c” background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”95%” width_tablet=”95%” width_phone=”95%” width_last_edited=”on|tablet” module_alignment=”center” custom_margin=”30px|20px|100px|20px|false|false” custom_margin_tablet=”30px|20px|20px|20px|false|false” custom_margin_phone=”0px|0px|100px|0px|false|false” custom_margin_last_edited=”on|desktop” custom_padding=”20px|20px|20px|20px|false|false” custom_padding_tablet=”20px|20px|20px|20px|false|false” custom_padding_phone=”10px|10px|10px|10px|false|false” module_alignment_tablet=”center” module_alignment_phone=”center” module_alignment_last_edited=”on|phone” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.14.7″ background_color=”#e6e6cd” custom_padding=”20px|20px|20px|20px|false|false” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text content_tablet=”<\/p>\n

Sight and insight<\/a><\/h2>\n

%22%22<\/p>\n

Pearle Optici\u00ebns meet The Human Cannonball<\/p>\n

Objective:<\/strong> to grow from 70 branches to more, and more, then even more.
\nCase:<\/strong> seeing is surviving (zien is overleven)
\nProblem:<\/strong> once upon a time opticians could rest on their laurels; customers %22sought’ them out. With arms that were too short for the morning daily. And with a headache, and burning eyes. How could the Cannonball shake up the market?
\nStarted with:<\/strong> finding out who has good eyesight and who hasn’t, objectively speaking. We asked the Vrije Universiteit Amsterdam (Amsterdam Free University) and they did some research. Well, seek and you will find, as they say?
\nShockingly:<\/strong> it turned out that the eyesight of over 15% of motorists, whether they wear glasses or otherwise, is so bad that their opticians would advise them not to drive. The Dutch road safety organisation and the Dutch Ministry of Transport backed the Pearle campaign, entitled %22Seeing is surviving%22 (Zien is Overleven).
\nResults:<\/strong> Pearle became the market leader. Is it just a coincidence that Pearle now has over 400 branches? This particular Cannonball was declared the world’s best marketing campaign.
\n” content_phone=”%22%22<\/p>\n

Sight and insight<\/a><\/h2>\n

Pearle Optici\u00ebns meet The Human Cannonball<\/p>\n

Objective:<\/strong> to grow from 70 branches to more, and more, then even more.
\nCase:<\/strong> seeing is surviving (Zien is overleven)
\nProblem:<\/strong> once upon a time opticians could rest on their laurels; customers %22sought’ them out. With arms that were too short for the morning daily. And with a headache, and burning eyes. How could the Cannonball shake up the market?
\nStarted with:<\/strong> finding out who has good eyesight and who hasn’t, objectively speaking. We asked the Vrije Universiteit Amsterdam (Amsterdam Free University) and they did some research. Well, seek and you will find, as they say?
\nShockingly:<\/strong> it turned out that the eyesight of over 15% of motorists, whether they wear glasses or otherwise, is so bad that their opticians would advise them not to drive. The Dutch road safety organisation and the Dutch Ministry of Transport backed the Pearle campaign, entitled %22Seeing is surviving%22 (Zien is Overleven).
\nResults:<\/strong> Pearle became the market leader. Is it just a coincidence that Pearle now has over 400 branches? This particular Cannonball was declared the world’s best marketing campaign.
\n” content_last_edited=”on|phone” admin_label=”txt” _builder_version=”4.14.8″ header_font=”circus wagon||||||||” header_font_size=”32px” header_2_font=”circus wagon|||on|||||” header_2_text_color=”#cf092b” header_2_font_size=”32px” header_3_font=”circus wagon||||||||” header_3_font_size=”24px” background_color=”#e6e6cd” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”0px|0px|0px|0px|false|false” custom_padding=”20px|20px|20px|20px|false|false” hover_enabled=”0″ border_color_all=”#cccb9c” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Sight and insight<\/h2>\n

\"\"<\/p>\n

Pearle Optici\u00ebns meet The Human Cannonball<\/p>\n

Objective:<\/strong> to grow from 70 branches to more, and more, then even more.
\nCase:<\/strong> seeing is surviving (zien is overleven)
\nProblem:<\/strong> once upon a time opticians could rest on their laurels; customers “sought’ them out. With arms that were too short for the morning daily. And with a headache, and burning eyes. How could the Cannonball shake up the market?
\nStarted with:<\/strong> finding out who has good eyesight and who hasn’t, objectively speaking. We asked the Vrije Universiteit Amsterdam (Amsterdam Free University) and they did some research. Well, seek and you will find, as they say?
\nShockingly:<\/strong> it turned out that the eyesight of over 15% of motorists, whether they wear glasses or otherwise, is so bad that their opticians would advise them not to drive. The Dutch road safety organisation and the Dutch Ministry of Transport backed the Pearle campaign, entitled “Seeing is surviving” (Zien is Overleven).
\nResults:<\/strong> Pearle became the market leader. Is it just a coincidence that Pearle now has over 400 branches? This particular Cannonball was declared the world’s best marketing campaign.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Sight and insight Pearle Optici\u00ebns meet The Human Cannonball Objective: to grow from 70 branches to more, and more, then even more. Case: seeing is surviving (zien is overleven) Problem: once upon a time opticians could rest on their laurels; customers “sought’ them out. With arms that were too short for the morning daily. And […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":1774,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-1822","page","type-page","status-publish","hentry"],"yoast_head":"\nPearle Opticiens, sigth and insight - The Human Cannonball<\/title>\n<meta name=\"description\" content=\"Pearle became the market leader. This particular Cannonball was declared the world's best marketing campaign. 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