<\/p>\n[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.14.7″ background_color=”#000000″ custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|desktop” admin_label=”VANISH OXI ACTION” _builder_version=”4.14.8″ background_color=”#cccb9c” background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”95%” width_tablet=”95%” width_phone=”95%” width_last_edited=”on|desktop” module_alignment=”center” custom_margin=”30px|20px|100px|20px|false|false” custom_margin_tablet=”30px|20px|20px|20px|false|false” custom_margin_phone=”|0px|100px|0px|false|false” custom_margin_last_edited=”on|tablet” custom_padding=”20px|20px|20px|20px|false|false” custom_padding_tablet=”20px|20px|20px|20px|false|false” custom_padding_phone=”10px|10px|10px|10px|false|false” hover_enabled=”0″ module_alignment_tablet=”center” module_alignment_phone=”center” module_alignment_last_edited=”on|phone” global_colors_info=”{}” sticky_enabled=”0″][et_pb_column type=”4_4″ _builder_version=”4.14.7″ background_color=”#e6e6cd” custom_padding=”20px|20px|20px|20px|false|false” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text content_tablet=”<\/p>\n
<\/p>\n
Vanish Oxi Action meets The Human Cannonball<\/p>\n
Objective:<\/strong> Reckitt Benckiser wanted to introduce the detergent Vanish Oxi Action into the European market, with the Netherlands as pilot country. ” content_phone=”<\/p>\n Vanish Oxi Action meets The Human Cannonball<\/p>\n Objective:<\/strong> Reckitt Benckiser wanted to introduce the detergent Vanish Oxi Action into the European market, with the Netherlands as pilot country. ” content_last_edited=”on|phone” admin_label=”txt” _builder_version=”4.14.8″ header_font=”circus wagon||||||||” header_font_size=”32px” header_2_font=”circus wagon|||on|||||” header_2_text_color=”#cf092b” header_2_font_size=”32px” header_3_font=”circus wagon||||||||” header_3_font_size=”24px” background_color=”#e6e6cd” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”0px|0px|0px|0px|false|false” custom_padding=”20px|20px|20px|20px|false|false” border_color_all=”#cccb9c” global_colors_info=”{}”]<\/p>\n Vanish Oxi Action meets The Human Cannonball<\/p>\n Objective:<\/strong> Reckitt Benckiser wanted to introduce the detergent Vanish Oxi Action into the European market, with the Netherlands as pilot country. [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Partners in grime Vanish Oxi Action meets The Human Cannonball Objective: Reckitt Benckiser wanted to introduce the detergent Vanish Oxi Action into the European market, with the Netherlands as pilot country. Assignment: make an adaptation of the existing English commercial. “Fine”, said advertising agency Euro RSCG. Cannonball, however, sensed a better opportunity. Idea: focus the […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":1774,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-1813","page","type-page","status-publish","hentry"],"yoast_head":"\n
Assignment:<\/strong> Make an adaptation of the existing English commercial. %22Fine%22, said advertising agency Euro RSCG. Cannonball, however, sensed a better opportunity.
Idea:<\/strong> focus the introduction in Volendam, where they know a thing or two about dirt and cleaning. The menfolk there are used to spending a whole week at sea, or working in greasy smokehouses, mending nets and repairing muddy baskets. After doing their dirty work the Volendamers would be seen clean as whistles. Reckitt Benckiser had its reservations. They flew in from the UK but were cheerfully won over when they saw the location. %22Make a few TV commercials straight away%22, the ordered.
Results:<\/strong> within a year Vanish Oxi Action carved out a market share of over 15%. In 2004 trade magazine Distrifood heralded the wonder detergent as the best product introduction of the year and honoured it with \u201cThe Wheel of Retail\u201d. Market research agency IRI saw it as the most successful introduction since 2000. And The Human Cannonball helped itself to a portion of herring on the Volendam quayside. <\/p>\n<\/p>\nPartners in grime<\/h2>\n
Assignment:<\/strong> make an adaptation of the existing English commercial. %22Fine%22, said advertising agency Euro RSCG. Cannonball, however, sensed a better opportunity.
Idea:<\/strong> focus the introduction in Volendam, where they know a thing or two about dirt and cleaning. The menfolk there are used to spending a whole week at sea, or working in greasy smokehouses, mending nets and repairing muddy baskets. After doing their dirty work the Volendamers would be seen clean as whistles. Reckitt Benckiser had its reservations. They flew in from the UK but were cheerfully won over when they saw the location. %22Make a few TV commercials straight away%22, the ordered.
Results:<\/strong> within a year Vanish Oxi Action carved out a market share of over 15%. In 2004 trade magazine Distrifood heralded the wonder detergent as the best product introduction of the year and honoured it with \u201cThe Wheel of Retail\u201d. Market research agency IRI saw it as the most successful introduction since 2000. And The Human Cannonball helped itself to a portion of herring on the Volendam quayside. <\/p>\nPartners in grime<\/h2>\n
![\"vanish](\"https:\/\/thehumancannonball.nl\/wp-content\/uploads\/2022\/02\/vanish-logo-300x300.png\"){kind=logo}
<\/p>\n
Assignment:<\/strong> make an adaptation of the existing English commercial. “Fine”, said advertising agency Euro RSCG. Cannonball, however, sensed a better opportunity.
Idea:<\/strong> focus the introduction in Volendam, where they know a thing or two about dirt and cleaning. The menfolk there are used to spending a whole week at sea, or working in greasy smokehouses, mending nets and repairing muddy baskets. After doing their dirty work the Volendamers would be seen clean as whistles. Reckitt Benckiser had its reservations. They flew in from the UK but were cheerfully won over when they saw the location. “Make a few TV commercials straight away”, the ordered.
Results:<\/strong> within a year Vanish Oxi Action carved out a market share of over 15%. In 2004 trade magazine Distrifood heralded the wonder detergent as the best product introduction of the year and honoured it with \u201cThe Wheel of Retail\u201d. Market research agency IRI saw it as the most successful introduction since 2000. And The Human Cannonball helped itself to a portion of herring on the Volendam quayside. <\/p>\n