{"id":1810,"date":"2022-02-25T15:21:20","date_gmt":"2022-02-25T15:21:20","guid":{"rendered":"https:\/\/thehumancannonball.nl\/cases-2\/burger-king\/"},"modified":"2022-02-26T08:39:54","modified_gmt":"2022-02-26T08:39:54","slug":"burger-king","status":"publish","type":"page","link":"https:\/\/thehumancannonball.nl\/en\/cases\/burger-king\/","title":{"rendered":"Burger King"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;section&#8221; _builder_version=&#8221;4.14.7&#8243; background_color=&#8221;#000000&#8243; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row custom_padding_last_edited=&#8221;on|desktop&#8221; admin_label=&#8221;BURGER KING&#8221; _builder_version=&#8221;4.14.8&#8243; background_color=&#8221;#cccb9c&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; width=&#8221;95%&#8221; width_tablet=&#8221;95%&#8221; width_phone=&#8221;95%&#8221; width_last_edited=&#8221;on|tablet&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;30px|20px|100px|20px|false|false&#8221; custom_margin_tablet=&#8221;30px|20px|20px|20px|false|false&#8221; custom_margin_phone=&#8221;|0px|100px|0px|false|false&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; custom_padding=&#8221;20px|20px|20px|20px|false|false&#8221; custom_padding_tablet=&#8221;20px|20px|20px|20px|false|false&#8221; custom_padding_phone=&#8221;10px|10px|10px|10px|false|false&#8221; module_alignment_tablet=&#8221;center&#8221; module_alignment_phone=&#8221;center&#8221; module_alignment_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.14.7&#8243; background_color=&#8221;#e6e6cd&#8221; custom_padding=&#8221;20px|20px|20px|20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text content_tablet=&#8221;<\/p>\n<h2>David &amp; Goliath<\/h2>\n<p><img class=%22alignright wp-image-623 size-medium%22 style=%22padding: 20px;%22 src=%22https:\/\/thehumancannonball.nl\/wp-content\/uploads\/2022\/02\/burgerking-logo-300x300.png%22 alt=%22%22 width=%22200%22 height=%22200%22><\/p>\n<p>Burger King meets The Human Cannonball<\/p>\n<p><strong>Objective:<\/strong> growth.<br \/><strong>How much?<\/strong> At the very least to more than the seven branches there were at the time.<br \/>The big M, after all, had 220 \u2026<br \/><strong>Discovered:<\/strong> McDonald\u2019s bakes its burgers whereas Burger King grills its Whoppers. Much tastier, according to the fast-food connoisseur. <br \/><strong>Idea:<\/strong> Taste the difference. Eat a Big Mac then drop by with your receipt to sample a free Whopper. Then participate in a short survey.  <br \/><strong>Stake:<\/strong> Small-scale advertising and loads, loads and loads of PR.<br \/><strong>Survey results:<\/strong> 94,7 % of respondents preferred the Whopper.<br \/><strong>Results:<\/strong> A boost to Burger King&#8217;s sales. Whoppers are now grilled in no less than 55 branches. Goliath is not amused. The Human Cannonball is. And delighted with the awards that this campaign served up for us.    <\/p>\n<p>&#8221; content_phone=&#8221;<img class=%22aligncenter wp-image-623 size-medium%22 style=%22padding: 20px;%22 src=%22https:\/\/thehumancannonball.nl\/wp-content\/uploads\/2022\/02\/burgerking-logo-300x300.png%22 alt=%22%22 width=%22200%22 height=%22200%22><\/p>\n<h2>David &amp; Goliath<\/h2>\n<p>Burger King meets The Human Cannonball<\/p>\n<p><strong>Objective:<\/strong> growth.<br \/>\n<strong>How much?<\/strong> At the very least to more than the seven branches there were at the time. The big M, after all, had 220 \u2026<\/p>\n<p><strong>Discovered:<\/strong> McDonald\u2019s bakes its burgers whereas Burger King grills its Whoppers. Much tastier, according to the fast-food connoisseur.<br \/>\n<strong>Idea:<\/strong> Taste the difference. Eat a Big Mac the ndrop by with your receipt to sample a free Whopper. Then participate in a short survey.<br \/>\n<strong>Stake:<\/strong> Small-scale advertising and loads, loads and loads of PR.<br \/>\n<strong>Survey results:<\/strong> 94,7 % of respondents preferred the Whopper.<br \/>\n<strong>Results:<\/strong> A boost to Burger King&#8217;s sales. Whoppers are now grilled in no less than 55 branches. Goliath is not amused. The Human Cannonball is. And delighted with the awards that this campaign served up for us.    &#8221; content_last_edited=&#8221;on|phone&#8221; admin_label=&#8221;txt&#8221; _builder_version=&#8221;4.14.8&#8243; header_font=&#8221;circus wagon||||||||&#8221; header_font_size=&#8221;32px&#8221; header_2_font=&#8221;circus wagon|||on|||||&#8221; header_2_text_color=&#8221;#cf092b&#8221; header_2_font_size=&#8221;32px&#8221; header_3_font=&#8221;circus wagon||||||||&#8221; header_3_font_size=&#8221;24px&#8221; background_color=&#8221;#e6e6cd&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_margin=&#8221;0px|0px|0px|0px|false|false&#8221; custom_padding=&#8221;20px|20px|20px|20px|false|false&#8221; hover_enabled=&#8221;0&#8243; border_color_all=&#8221;#cccb9c&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2>David &amp; Goliath<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-623 size-medium\" style=\"padding: 20px;\" src=\"https:\/\/thehumancannonball.nl\/wp-content\/uploads\/2022\/02\/burgerking-logo-300x300.png\" alt=\"\" width=\"200\" height=\"200\"><\/p>\n<p>Burger King meets The Human Cannonball<\/p>\n<p><strong>Objective:<\/strong> growth.<br \/><strong>How much?<\/strong> at the very least to more than the seven branches there were at the time. The big M, after all, had 220 \u2026 <br \/><strong>Discovered:<\/strong> McDonald\u2019s bakes its burgers whereas Burger King grills its Whoppers. Much tastier, according to the fast-food connoisseur. <br \/><strong>Idea:<\/strong> taste the difference. Eat a Big Mac then drop by with your receipt to sample a free Whopper. Then participate in a short survey.  <br \/><strong>Stake:<\/strong> Small-scale advertising and loads, loads and loads of PR.<br \/><strong>Survey results:<\/strong> 94,7 % of respondents preferred the Whopper.<br \/><strong>Results:<\/strong> a boost to Burger King&#8217;s sales. Whoppers are now grilled in no less than 55 branches. Goliath is not amused. The Human Cannonball is. And delighted with the awards that this campaign served up for us.    <\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>David &amp; Goliath Burger King meets The Human Cannonball Objective: growth.How much? at the very least to more than the seven branches there were at the time. The big M, after all, had 220 \u2026 Discovered: McDonald\u2019s bakes its burgers whereas Burger King grills its Whoppers. Much tastier, according to the fast-food connoisseur. Idea: taste [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":1774,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-1810","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Burger King - The Human Cannonball<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thehumancannonball.nl\/en\/cases\/burger-king\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Burger King - The Human Cannonball\" \/>\n<meta property=\"og:description\" content=\"David &amp; Goliath Burger King meets The Human Cannonball Objective: growth.How much? at the very least to more than the seven branches there were at the time. 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