{"id":1807,"date":"2022-02-25T14:53:00","date_gmt":"2022-02-25T14:53:00","guid":{"rendered":"https:\/\/thehumancannonball.nl\/cases-2\/alfa-romeo-opening-with-flying-colours\/"},"modified":"2022-03-17T18:08:32","modified_gmt":"2022-03-17T18:08:32","slug":"alfa-romeo-opening-with-flying-colours","status":"publish","type":"page","link":"https:\/\/thehumancannonball.nl\/en\/cases\/alfa-romeo-opening-with-flying-colours\/","title":{"rendered":"Alfa Romeo, opening with flying colours"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;section&#8221; _builder_version=&#8221;4.14.7&#8243; background_color=&#8221;#000000&#8243; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row custom_padding_last_edited=&#8221;on|desktop&#8221; admin_label=&#8221;ALFA ROMEO&#8221; _builder_version=&#8221;4.14.8&#8243; background_color=&#8221;#cccb9c&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; width=&#8221;95%&#8221; width_tablet=&#8221;95%&#8221; width_phone=&#8221;95%&#8221; width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;30px|20px|100px|20px|false|false&#8221; custom_margin_tablet=&#8221;30px|20px|20px|20px|false|false&#8221; custom_margin_phone=&#8221;|0px|100px|0px|false|false&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; custom_padding=&#8221;20px|20px|20px|20px|false|false&#8221; custom_padding_tablet=&#8221;20px|20px|20px|20px|false|false&#8221; custom_padding_phone=&#8221;10px|10px|10px|10px|false|false&#8221; module_alignment_tablet=&#8221;center&#8221; module_alignment_phone=&#8221;center&#8221; module_alignment_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.14.7&#8243; background_color=&#8221;#e6e6cd&#8221; custom_padding=&#8221;20px|20px|20px|20px|false|false&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text content_tablet=&#8221;<\/p>\n<h2>Opening with flying colours<\/h2>\n<p><img class=%22alignright wp-image-721 size-medium%22 style=%22padding: 20px;%22 src=%22https:\/\/thehumancannonball.nl\/wp-content\/uploads\/2022\/02\/alfaromeo-logo-300x300.png%22 alt=%22%22 width=%22200%22 height=%22200%22><\/p>\n<p>Alfa Romeo meets The Human Cannonball<\/p>\n<p><strong>Objective:<\/strong> Put the new Alfa Romeo Flagstore in Alkmaar firmly on the map.<br \/>\n<strong>Stake:<\/strong> We &#8216;went to town&#8217; with \u20ac 40,000! The whole Alkmaar town centre was virtually coverted into a free parking zone. With the aid of adverisements, flyers and stickers on the parking meters, lucky motorists were subtly reminded of who they could thank for this generous gesture. Bus shelter hoardings were also employed. And we drove around with a mobile billboard.<\/p>\n<p>After shopping, people returning to their parked cars were welcomed by a tailored offer to trade in their current car for an Alfa Romeo. And everyone who seized this opportunity was also eligible to fill up their car with fuel for just \u20ac 1 per litre, for a whole year, <em>no strings attached<\/em>. <\/p>\n<p><strong>Results<em>:<\/em><\/strong> A resounding success that was repeated in other parts of the Netherlands. Then came the credit crisis. But The Cannonball will find something for that too\u2026&#8221; content_phone=&#8221;<img class=%22aligncenter wp-image-721 size-medium%22 style=%22padding: 20px;%22 src=%22https:\/\/thehumancannonball.nl\/wp-content\/uploads\/2022\/02\/alfaromeo-logo-300x300.png%22 alt=%22%22 width=%22200%22 height=%22200%22><\/p>\n<h2>Opening with flying colours<\/h2>\n<p>Alfa Romeo meets The Human Cannonball<\/p>\n<p><strong>Objective:<\/strong> Put the new Alfa Romeo Flagstore in Alkmaar firmly on the map.<br \/>\n<strong>Stake:<\/strong> We &#8216;went to town&#8217; with \u20ac 40,000! The whole Alkmaar town centre was virtually coverted into a free parking zone. With the aid of adverisements, flyers and stickers on the parking meters, lucky motorists were subtly reminded of who they could thank for this generous gesture. Bus shelter hoardings were also employed. And we drove around with a mobile billboard.<\/p>\n<p>After shopping, people returning to their parked cars were welcomed by a tailored offer to trade in their current car for an Alfa Romeo. And everyone who seized this opportunity was also eligible to fill up their car with fuel for just \u20ac 1 per litre, for a whole year, <em>no strings attached<\/em>. <\/p>\n<p><strong>Results<em>:<\/em><\/strong> A resounding success that was repeated in other parts of the Netherlands. Then came the credit crisis. But The Cannonball will find something for that too\u2026&#8221; content_last_edited=&#8221;on|phone&#8221; admin_label=&#8221;txt&#8221; _builder_version=&#8221;4.14.8&#8243; header_font=&#8221;circus wagon||||||||&#8221; header_font_size=&#8221;32px&#8221; header_2_font=&#8221;circus wagon|||on|||||&#8221; header_2_text_color=&#8221;#cf092b&#8221; header_2_font_size=&#8221;32px&#8221; header_3_font=&#8221;circus wagon||||||||&#8221; header_3_font_size=&#8221;24px&#8221; background_color=&#8221;#e6e6cd&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_margin=&#8221;0px|0px|0px|0px|false|false&#8221; custom_padding=&#8221;20px|20px|20px|20px|false|false&#8221; hover_enabled=&#8221;0&#8243; border_color_all=&#8221;#cccb9c&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2>Opening with flying colours<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-721 size-medium\" style=\"padding: 20px;\" src=\"https:\/\/thehumancannonball.nl\/wp-content\/uploads\/2022\/02\/alfaromeo-logo-300x300.png\" alt=\"\" width=\"200\" height=\"200\" srcset=\"https:\/\/thehumancannonball.nl\/wp-content\/uploads\/2022\/02\/alfaromeo-logo-300x300.png 300w, https:\/\/thehumancannonball.nl\/wp-content\/uploads\/2022\/02\/alfaromeo-logo-150x150.png 150w, https:\/\/thehumancannonball.nl\/wp-content\/uploads\/2022\/02\/alfaromeo-logo.png 450w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/p>\n<p>Alfa Romeo meets The Human Cannonball<\/p>\n<p><strong>Objective:<\/strong> Put the new Alfa Romeo Flagstore in Alkmaar firmly on the map.<br \/><strong>Stake:<\/strong> We &#8216;went to town&#8217; with \u20ac 40,000! The whole Alkmaar town centre was virtually coverted into a free parking zone. With the aid of adverisements, flyers and stickers on the parking meters, lucky motorists were subtly reminded of who they could thank for this generous gesture. Bus shelter hoardings were also employed. And we drove around with a mobile billboard.<\/p>\n<p>After shopping, people returning to their parked cars were welcomed by a tailored offer to trade in their current car for an Alfa Romeo. And everyone who seized this opportunity was also eligible to fill up their car with fuel for just \u20ac 1 per litre, for a whole year, <em>no strings attached<\/em>. <\/p>\n<p><strong>Results<em>:<\/em><\/strong> A resounding success that was repeated in other parts of the Netherlands. Then came the credit crisis. But The Cannonball will find something for that too\u2026<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Opening with flying colours Alfa Romeo meets The Human Cannonball Objective: Put the new Alfa Romeo Flagstore in Alkmaar firmly on the map.Stake: We &#8216;went to town&#8217; with \u20ac 40,000! The whole Alkmaar town centre was virtually coverted into a free parking zone. With the aid of adverisements, flyers and stickers on the parking meters, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":1774,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-1807","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Alfa Romeo, opening with flying colours - The Human Cannonball<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thehumancannonball.nl\/en\/cases\/alfa-romeo-opening-with-flying-colours\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Alfa Romeo, opening with flying colours - The Human Cannonball\" \/>\n<meta property=\"og:description\" content=\"Opening with flying colours Alfa Romeo meets The Human Cannonball Objective: Put the new Alfa Romeo Flagstore in Alkmaar firmly on the map.Stake: We &#039;went to town&#039; with \u20ac 40,000! 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