<\/p>\n[et_pb_section fb_built=”1″ disabled_on=”off|off|off” admin_label=”section” _builder_version=”4.14.7″ background_color=”#000000″ custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|desktop” admin_label=”MAARTEN VERHOEVEN” _builder_version=”4.14.8″ background_color=”#cccb9c” background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”95%” width_tablet=”95%” width_phone=”95%” width_last_edited=”on|phone” module_alignment=”center” custom_margin=”30px|20px|20px|20px|false|false” custom_margin_tablet=”30px|20px|20px|20px|false|false” custom_margin_phone=”0px|0px|100px|0px|false|false” custom_margin_last_edited=”on|desktop” custom_padding=”20px|20px|20px|20px|false|false” custom_padding_tablet=”20px|20px|20px|20px|false|false” custom_padding_phone=”10px|10px|10px|10px|false|false” hover_enabled=”0″ module_alignment_tablet=”center” module_alignment_phone=”center” module_alignment_last_edited=”on|phone” global_colors_info=”{}” sticky_enabled=”0″][et_pb_column type=”4_4″ _builder_version=”4.14.7″ background_color=”#e6e6cd” custom_padding=”20px|20px|20px|20px|false|false” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text content_tablet=”<\/p>\n
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%22Are you in?%22, Jan Willem van Hal asked me. Jan Willem is a former colleague form my days at Euro\/RSCG and now advises a host of companies through his consultancy Landini BV. %22I have an assignment for Lexus.%22<\/p>\n
The assignment<\/strong> the launch of the Lexus 450h full hybrid 2wd. Although it was not quite its first appearance – the 4-wheel drive had been on the road for a while.<\/p>\n %22Sure%22, said the Cannonball. We’ll go for luxury and convenience. And we turn it into a Royal event: Luxury through Lexus’ eyes. At a palace, preferrably Het Loo. And so it came to pass.<\/p>\n Lexus was expecting 500 guests at the palace. More than five times that number actually turned up. No fewer than 340 test drives! And the orders were still coming in every day a month later. Chapeau, said Lexus! Champagne, said Jan Willem. A beer will do, said The Human Cannonball.<\/p>\n ” content_phone=”<\/p>\n Ron is extremely creative and he possesses a degree of drive that I’ve never experienced before. He doesn’t just have good ideas; he brings them to life too, using whatever might be necessary to do so.<\/p>\n Together with Euro\/RSCG, Ron has, for many years, orchestrated award-winning campaigns with the Pearle Opticians account. It’s mainly thanks to Ron’s efforts that an Effie, many Exprix awards and countless other prizes (over the whole world) have been received.<\/p>\n Furthermore, Ron is great to work with: pleasant, extremely attentive, and always game for a laugh and a raised glass. This combination of qualities means that Ron is very well liked, both internally and externally.<\/p>\n Maarten Verhoeven was CEO at Euro RSCG and now heads his own consultancy agency MVCM.<\/em><\/p>\n ” content_last_edited=”off|phone” admin_label=”TEXT” _builder_version=”4.14.8″ header_font=”circus wagon||||||||” header_2_font=”circus wagon||||||||” header_2_text_color=”#E02B20″ header_2_font_size=”32px” header_3_font=”circus wagon|||on|||||” header_3_text_color=”#cf092b” header_3_font_size=”32px” background_color=”#e6e6cd” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”2px|20px|20px|20px|false|false” custom_padding=”20px|20px|20px|20px|false|false” border_color_all=”#cccb9c” global_colors_info=”{}”]<\/p>\n Ron is extremely creative and he possesses a degree of drive that I’ve never experienced before. He doesn’t just have good ideas; he brings them to life too, using whatever might be necessary to do so.<\/p>\n Together with Euro\/RSCG, Ron has, for many years, orchestrated award-winning campaigns with the Pearle Opticians account. It’s mainly thanks to Ron’s efforts that an Effie, many Exprix awards and countless other prizes (over the whole world) have been received.<\/p>\n Furthermore, Ron is great to work with: pleasant, extremely attentive, and always game for a laugh and a raised glass. This combination of qualities means that Ron is very well liked, both internally and externally.<\/p>\n Maarten Verhoeven was CEO at Euro RSCG and now heads his own consultancy agency MVCM.<\/em><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Maarten Verhoeven: Ron is extremely creative and he possesses a degree of drive that I’ve never experienced before. He doesn’t just have good ideas; he brings them to life too, using whatever might be necessary to do so. Together with Euro\/RSCG, Ron has, for many years, orchestrated award-winning campaigns with the Pearle Opticians account. It’s […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":1804,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-1801","page","type-page","status-publish","hentry"],"yoast_head":"\nMaarten Verhoeven:<\/h3>\n