<\/p>\n[et_pb_section fb_built=”1″ disabled_on=”off|off|off” admin_label=”section” _builder_version=”4.14.7″ background_color=”#000000″ custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|desktop” admin_label=”MARCEL NORBART” _builder_version=”4.14.8″ background_color=”#cccb9c” background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”95%” width_tablet=”95%” width_phone=”95%” width_last_edited=”on|phone” module_alignment=”center” custom_margin=”30px|20px|20px|20px|false|false” custom_margin_tablet=”30px|20px|20px|20px|false|false” custom_margin_phone=”0px|0px|100px|0px|false|false” custom_margin_last_edited=”on|desktop” custom_padding=”20px|20px|20px|20px|false|false” custom_padding_tablet=”20px|20px|20px|20px|false|false” custom_padding_phone=”10px|10px|10px|10px|false|false” module_alignment_tablet=”center” module_alignment_phone=”center” module_alignment_last_edited=”on|phone” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.14.7″ background_color=”#e6e6cd” custom_padding=”20px|20px|20px|20px|false|false” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text content_tablet=”<\/p>\n
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%22Are you in?%22, Jan Willem van Hal asked me. Jan Willem is a former colleague from my days at Euro RSCG and now advises a host of companies through his consultancy Landini BV. %22I have an assignment for Lexus.%22<\/p>\n
The assignment<\/strong> the launch of the Lexus 450h full hybrid 2wd. Although it was not quite its first appearance – the 4-wheel drive had been on the road for a while.<\/p>\n %22Sure%22, said the Cannonball. We’ll go for luxury and convenience. And we turn it into a Royal event: Luxury through Lexus’ eyes. At a palace, preferrably Het Loo. And so it came to pass.<\/p>\n Lexus was expecting 500 guests at the palace. More than five times that number actually turned up. No fewer than 340 test drives! And the orders were still coming in every day a month later. Chapeau, said Lexus! Champagne, said Jan Willem. A beer will do, said The Human Cannonball.<\/p>\n ” content_phone=”<\/p>\n %22Are you in?%22, Jan Willem van Hal asked me. Jan Willem is a former colleague from my days at Euro RSCG and now advises a host of companies through his consultancy Landini BV. %22I have an assignment for Lexus.%22<\/p>\n The assignment<\/strong> the launch of the Lexus 450h full hybrid 2wd. Although it was not quite its first appearance – the 4-wheel drive had been on the road for a while.<\/p>\n %22Sure%22, said the Cannonball. We’ll go for luxury and convenience. And we turn it into a Royal event: Luxury through Lexus’ eyes. At a palace, preferrably Het Loo. And so it came to pass.<\/p>\n Lexus was expecting 500 guests at the palace. More than five times that number actually turned up. No fewer than 340 test drives! And the orders were still coming in every day a month later. Chapeau, said Lexus! Champagne, said Jan Willem. A beer will do, said The Human Cannonball.<\/p>\n ” content_last_edited=”off|desktop” admin_label=”text” _builder_version=”4.14.8″ header_font=”circus wagon||||||||” header_2_font=”circus wagon||||||||” header_2_text_color=”#E02B20″ header_3_font=”circus wagon|||on|||||” header_3_text_color=”#cf092b” header_3_font_size=”32px” background_color=”#e6e6cd” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”0px|0px|0px|0px|false|false” custom_padding=”20px|20px|20px|20px|false|false” hover_enabled=”0″ border_color_all=”#cccb9c” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n I worked with Ron Visser on the Pearle Optici\u00ebns account for eight years. Ron as the Creative Marketing Director at Euro RSCG and me as Commercial Director and later General Director of Pearle Optici\u00ebns. Together we experienced the growth of this retail organisation, from 90 outlets to over 400 in the Benelux region. <\/p>\n I got to know Ron as someone who, literally, puts himself at the client’s disposal 24-hours-a-day, taking the client-supplier relationshihp way beyond the ‘billable hours’ level.<\/p>\n It was thanks to his creativity and development skills that many Pearle activities, both in a media and commercial context, were brought to a successful conclusion. He has the ability to compliment unbridled energy with a ‘there is no such thing as impossible’ mentality. <\/p>\n At Pearle he made it possible for many people to excel themselves. Ron’s character and personality can be sumarised in a few choice words: vigorous, no frills, extremely creative, always ready to help and exceptionally commercially minded. I have no hesitation in saying that Pearle would not have achieved the success that it has were it not for Ron Visser. <\/p>\n Pearle Optici\u00ebns CEO, Kroymans Retail Group CEO, Moosz interim management, Eyewish opticians CEO, Grand Optical CEO<\/em><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Marcel Norbart: I worked with Ron Visser on the Pearle Optici\u00ebns account for eight years. Ron as the Creative Marketing Director at Euro RSCG and me as Commercial Director and later General Director of Pearle Optici\u00ebns. Together we experienced the growth of this retail organisation, from 90 outlets to over 400 in the Benelux region. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":1804,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-1798","page","type-page","status-publish","hentry"],"yoast_head":"\n<\/p>\nMarcel Norbart:<\/h3>\n