<\/p>\n[et_pb_section fb_built=”1″ disabled_on=”off|off|off” admin_label=”section” _builder_version=”4.14.7″ background_color=”#000000″ custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|desktop” admin_label=”ROB BENJAMENS” _builder_version=”4.14.8″ background_color=”#cccb9c” background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”95%” width_tablet=”95%” width_phone=”95%” width_last_edited=”on|phone” module_alignment=”center” custom_margin=”30px|20px|20px|20px|false|false” custom_margin_tablet=”30px|20px|20px|20px|false|false” custom_margin_phone=”0px|0px|20px|0px|false|false” custom_margin_last_edited=”on|desktop” custom_padding=”20px|20px|20px|20px|false|false” custom_padding_tablet=”20px|20px|20px|20px|false|false” custom_padding_phone=”10px|10px|10px|10px|false|false” module_alignment_tablet=”center” module_alignment_phone=”center” module_alignment_last_edited=”on|phone” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.14.7″ background_color=”#e6e6cd” custom_padding=”20px|20px|20px|20px|false|false” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text content_tablet=”<\/p>\n
<\/p>\n
%22Are you in?%22, Jan Willem van Hal asked me. Jan Willem is a former colleague from my days at Euro\/RSCG and now advises a host of companies through his consultancy Landini BV. %22I have an assignment for Lexus.%22<\/p>\n
The assignment<\/strong> the launch of the Lexus 450h full hybrid 2wd. Although it was not quite its first appearance – the 4-wheel drive had been on the road for a while.<\/p>\n %22Sure%22, said the Cannonball. We’ll go for luxury and convenience. And we turn it into a Royal event: Luxury through Lexus’ eyes. At a palace, preferrably Het Loo. And so it came to pass.<\/p>\n Lexus was expecting 500 guests at the palace. More than five times that number actually turned up. No fewer than 340 test drives! And the orders were still coming in every day a month later. Chapeau, said Lexus! Champagne, said Jan Willem. A beer will do, said The Human Cannonball.<\/p>\n ” content_phone=”<\/p>\n %22Are you in?%22, Jan Willem van Hal asked me. Jan Willem is a former colleague from my days at Euro\/RSCG and now advises a host of companies through his consultancy Landini BV. %22I have an assignment for Lexus.%22<\/p>\n The assignment<\/strong> the launch of the Lexus 450h full hybrid 2wd. Although it was not quite its first appearance – the 4-wheel drive had been on the road for a while.<\/p>\n %22Sure%22, said the Cannonball. We’ll go for luxury and convenience. And we turn it into a Royal event: Luxury through Lexus’ eyes. At a palace, preferrably Het Loo. And so it came to pass.<\/p>\n Lexus was expecting 500 guests at the palace. More than five times that number actually turned up. No fewer than 340 test drives! And the orders were still coming in every day a month later. Chapeau, said Lexus! Champagne, said Jan Willem. A beer will do, said The Human Cannonball.<\/p>\n ” content_last_edited=”off|desktop” admin_label=”text” _builder_version=”4.14.8″ header_font=”circus wagon||||||||” header_2_font=”circus wagon||||||||” header_2_text_color=”#E02B20″ header_3_font=”circus wagon|||on|||||” header_3_text_color=”#cf092b” header_3_font_size=”32px” background_color=”#e6e6cd” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”0px|0px|0px|0px|false|false” custom_padding=”20px|20px|20px|20px|false|false” hover_enabled=”0″ border_color_all=”#cccb9c” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n During the many years that I worked with Ron Visser, I have often been surprised by his tremendous, boundless creativity. Add energy and optimism to the mix and you have the ideal combination: The unexpected appears to be possible and doable. <\/p>\n And all this to the greater honour and glory of his clients.<\/p>\n Rob Benjamens, founder of the successful advertising agency Benjamens van Doorn Euro RSCG, former VEA chairman. Currently initiator, director and consultant at Brand and Business Architects.<\/i><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Rob Benjamens: During the many years that I worked with Ron Visser, I have often been surprised by his tremendous, boundless creativity. Add energy and optimism to the mix and you have the ideal combination: The unexpected appears to be possible and doable. And all this to the greater honour and glory of his clients. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":1804,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-1795","page","type-page","status-publish","hentry"],"yoast_head":"\n<\/p>\nRob Benjamens:<\/h3>\n