<\/p>\n[et_pb_section fb_built=”1″ disabled_on=”off|off|off” admin_label=”section” _builder_version=”4.14.7″ background_color=”#000000″ custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|desktop” admin_label=”TERRY VAN DEN BEMT” _builder_version=”4.14.8″ background_color=”#cccb9c” background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”95%” width_tablet=”95%” width_phone=”95%” width_last_edited=”on|phone” module_alignment=”center” custom_margin=”30px|20px|100px|20px|false|false” custom_margin_tablet=”30px|20px|20px|20px|false|false” custom_margin_phone=”0px|0px|100px|0px|false|false” custom_margin_last_edited=”on|phone” custom_padding=”20px|20px|20px|20px|false|false” custom_padding_tablet=”20px|20px|20px|20px|false|false” custom_padding_phone=”10px|10px|10px|10px|false|false” module_alignment_tablet=”center” module_alignment_phone=”center” module_alignment_last_edited=”on|phone” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.14.7″ background_color=”#e6e6cd” custom_padding=”20px|20px|20px|20px|false|false” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text content_tablet=”<\/p>\n
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%22Are you in?%22, Jan Willem van Hal asked me. Jan Willem is a former colleague from my days at Euro\/RSCG and now advises a host of companies through his consultancy Landini BV. %22I have an assignment for Lexus.%22<\/p>\n
The assignment<\/strong> the launch of the Lexus 450h full hybrid 2wd. Although it was not quite its first appearance – the 4-wheel drive had been on the road for a while.<\/p>\n %22Sure%22, said the Cannonball. We’ll go for luxury and convenience. And we turn it into a Royal event: Luxury through Lexus’ eyes. At a palace, preferrably Het Loo. And so it came to pass.<\/p>\n Lexus was expecting 500 guests at the palace. More than five times that number actually turned up. No fewer than 340 test drives! And the orders were still coming in every day a month later. Chapeau, said Lexus! Champagne, said Jan Willem. A beer will do, said The Human Cannonball.<\/p>\n ” content_phone=”<\/p>\n %22Are you in?%22, Jan Willem van Hal asked me. Jan Willem is a former colleague from my days at Euro\/RSCG and now advises a host of companies through his consultancy Landini BV. %22I have an assignment for Lexus.%22<\/p>\n The assignment<\/strong> the launch of the Lexus 450h full hybrid 2wd. Although it was not quite its first appearance – the 4-wheel drive had been on the road for a while.<\/p>\n %22Sure%22, said the Cannonball. We’ll go for luxury and convenience. And we turn it into a Royal event: Luxury through Lexus’ eyes. At a palace, preferrably Het Loo. And so it came to pass.<\/p>\n Lexus was expecting 500 guests at the palace. More than five times that number actually turned up. No fewer than 340 test drives! And the orders were still coming in every day a month later. Chapeau, said Lexus! Champagne, said Jan Willem. A beer will do, said The Human Cannonball.<\/p>\n ” content_last_edited=”off|desktop” admin_label=”text” _builder_version=”4.14.8″ header_font=”circus wagon||||||||” header_2_font=”circus wagon||||||||” header_2_text_color=”#E02B20″ header_3_font=”circus wagon|||on|||||” header_3_text_color=”#cf092b” header_3_font_size=”32px” background_color=”#e6e6cd” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”0px|0px|0px|0px|false|false” custom_padding=”20px|20px|20px|20px|false|false” hover_enabled=”0″ border_color_all=”#cccb9c” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n Ron is one of those unique professionals who is able to take business to the next creative level. And to then link this to a commercial goal or concept. <\/p>\n He has a strong belief in his own ideas but he’s always open to new perspectives. He’s an out and out professional. And fun to work with. <\/p>\n Terry van den Bemt, commercial director Pepperminds, Author of De Sales Architect, Founder The Sales Lift Studio.<\/i><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Terry van den Bemt: Ron is one of those unique professionals who is able to take business to the next creative level. And to then link this to a commercial goal or concept. He has a strong belief in his own ideas but he’s always open to new perspectives. He’s an out and out professional. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":1804,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-1792","page","type-page","status-publish","hentry"],"yoast_head":"\n<\/p>\nTerry van den Bemt:<\/h3>\n